La Crosse
3143 State Road Suite 100, La Crosse, WI 54601


Why choose us
Our porcelain veneers are shaped and shaded to blend with your smile, and they reflect light much like natural enamel.
Thin porcelain shells can cover chips, gaps, worn edges and discoloration that whitening alone may not change.
We start with a cosmetic smile-design consultation so your veneers fit your face, your bite and your goals.
Patients across the Coulee Region can get veneers at our La Crosse, Holmen, Arcadia and Viroqua offices without traveling out of the area.
The Ascent Experience means warm towelettes, blankets, headphones and clear explanations at every visit.
A porcelain veneer is a shell of tooth-colored ceramic, roughly as thin as a contact lens, that is bonded to the front of a tooth to change its shape, shade or length. At Rivertown Dental, we place porcelain veneers for patients across Wisconsin's Coulee Region from our offices in La Crosse, Holmen, Arcadia and Viroqua. Many patients come to us with a chipped front tooth, a gap they have noticed in photos for years, or staining that whitening never quite reached.
Porcelain veneers cover the visible surface of the teeth that show when you smile. Because porcelain reflects light much like natural enamel, a well-planned veneer can blend with the teeth around it or become part of a larger, coordinated change across several teeth. We choose porcelain for its natural look and its resistance to staining from coffee, tea and other everyday habits.
Veneers can help people in many different situations. One patient may want to repair a single front tooth that chipped years ago. Another may have teeth that look worn down, uneven or slightly crooked. Others want a brighter, more uniform smile before a wedding, a career change or simply because they are ready. Veneers can help when:
Planning starts with a cosmetic smile-design consultation, where we look at your teeth, gums and bite and talk about what you would like to change. We also discuss how your smile fits your face and features, so the result looks like you and not like a set of new teeth. Our on-site dental lab lets our team work closely with the people shaping your restorations.
Good planning also means looking at the whole picture. If you have gum disease or untreated decay, we treat it first so your veneers start on a healthy foundation. If teeth are significantly misaligned, we may suggest clear aligners first. If you would like a lighter shade overall, in-office whitening beforehand can help us match your veneers to brighter natural teeth.
You may be a good candidate if your teeth and gums are healthy and your goals are mostly about appearance. The best way to know is an exam and an honest conversation with one of our dentists, who will explain whether veneers or another option fits your needs best.
Keep in mind that a small amount of enamel is usually removed so the veneer can sit naturally, so this change to your tooth can't be undone. If you clench or grind your teeth, tell us. We may recommend a night mouth guard to protect your veneers. For a tooth with a large filling or significant damage, a crown may be a stronger choice. We will walk you through the tradeoffs without pressure or judgment, whether this is your first visit in years or your fifth this year.
Veneers are cared for much like natural teeth: brush twice a day, floss daily and keep up with regular cleanings and exams. Porcelain resists staining, but the natural teeth and gums around it still need the same attention they always have.
How long veneers last depends on your habits and home care. Avoid using your teeth to open packages, chewing ice or biting fingernails, and wear a mouth guard if we recommend one. At your routine visits, our hygienists and dentists check the edges of your veneers and the health of your gums so small issues are caught early. If a veneer ever chips or loosens, call us and we will look at it promptly.
Veneers are usually considered cosmetic, so insurance coverage varies. We work with many dental insurance plans; please call your office to confirm your benefits. We also welcome self-pay patients.
Third-party financing through Cherry, CareCredit and Proceed Finance may help you spread the cost into monthly payments, subject to credit approval. For patients without insurance, our Rivertown Membership Plans, also called the VIP Program, include cleanings, exams, X-rays and fluoride plus a discount on treatment. Classic, Deluxe and Kids plans are available, and membership plans cannot be combined with insurance. Our team will review your options before treatment begins so there are no surprises.
You can start your veneer consultation at any of our four offices in La Crosse, Holmen, Arcadia and Viroqua. We also serve patients from Onalaska, West Salem, Shelby, Westby and Whitehall.
Every visit is part of The Ascent Experience: advanced care, genuine comfort, and a better experience from start to finish. That means warm towelettes, blankets, headphones and clear explanations at every step. If you have been thinking about changing your smile, call the Rivertown Dental office closest to you to schedule your cosmetic consultation. We would love to help you plan a smile that feels like yours.
The process
We examine your teeth, talk through what you want to change and plan your porcelain veneers together.
We gently prepare your teeth, then bond your custom porcelain veneers and check the fit and bite.
Regular cleanings and exams with our team help keep your veneers and the teeth around them healthy.
Questions
Coverage for porcelain veneers depends on your plan, and many plans treat veneers as cosmetic. We work with many dental insurance plans, so please call your nearest Rivertown Dental office in La Crosse, Holmen, Arcadia or Viroqua and we will help you confirm your benefits. For patients without insurance, we offer the Rivertown Membership Plans, and third-party financing through Cherry, CareCredit and Proceed Finance is available to those who qualify.
Most patients find the process very manageable, and we focus on keeping you comfortable at every step. Through the Ascent Experience, you can relax with a warm towelette, a blanket, a support pillow, headphones and essential oils while we work. If you feel anxious about dental visits, ask us about IV sedation for adults so we can talk through what fits you best.
Porcelain veneers usually take more than one visit, starting with a cosmetic smile-design consultation where we listen to your goals and look closely at your teeth. From there, we prepare your teeth and craft your veneers, and having a dental lab on-site helps us keep the process close to home in the Coulee Region. We will give you a clear timeline for your own smile at your consultation.
Porcelain veneers are a long-lasting option, though how long they last depends on your daily care, your bite and habits like grinding your teeth. Regular cleanings and exams help us keep an eye on your veneers and the healthy teeth beneath them. If you grind or clench at night, we may recommend a night mouth guard to help protect your investment.
Porcelain veneers are often a good fit for adults with healthy teeth and gums who want to improve chips, stains, gaps or uneven shapes. During your visit, we check your gum health and bite first, since those come before cosmetic care. Depending on your goals, we may also talk with you about in-office teeth whitening, clear aligners or crowns, so you can choose the option that feels right for you.